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Sustainability 365 · Purpose Academy

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A casebook

Essential Resilience

Three live simulations, run with Dubai SMEs, on what continuity really asks of a business

Sustainability 365 · Purpose AcademyDubai Chambers, Centre for Responsible BusinessOctober 2026

About this book

Three mornings, three crises, one question

In October 2026 the Dubai Chambers Centre for Responsible Business ran Sustainability 365 under the theme Essential Resilience: Securing Food, Business and Communities. ESGweise designed and ran three 90-minute online sessions for its Purpose Academy.

Each was a live simulation. Every participant ran a Dubai business on their own phone, decided round by round, and saw what the rest of the room chose before learning what their own choices cost.

3sessions, 14, 21 and 22 October
9 · 7 · 8people in each session
40decisions, from 12 to 16 per session

No participant is named in this book. Figures are taken from the anonymised session records.

Essential Resilience1

Contents

Inside

Contents2

Chapter 1 · The standards

ISO 22301 on one page

ISO 22301:2019 is the international standard for business continuity management. Its operational core is one lifecycle, and every round in the three simulations mapped to a step of it.

8.2Understand. Business impact analysis: which activities matter most, how long each can stop, what they depend on.
8.3Strategise. Choose the backup supplier, the credit line and the cover for key people before the disruption.
8.4Plan. Who leads, who is told what and in what order, what resumes first.
8.5Exercise. Rehearse the plan. A simulation like these is an exercise.
8.6, 10Improve. Evaluate what happened and change the plan. The step most SMEs skip.

Recovery time objective: the time within which an activity must be resumed, set inside the point where its loss becomes unacceptable.

The standards3

Chapter 1 · The standards

The UAE's own standard, and the rules that bite

AE/SCNS/NCEMA 7000:2021 is the UAE national standard, issued by NCEMA and stated as applicable to all UAE entities. It is built on ISO 22301 and covers the same lifecycle under different clause numbers.

StepISO 22301NCEMA 7000
Impact and risk8.28.2, 8.3
Strategies8.38.4
Plans and response8.48.5
Exercising8.58.6

UAE rules built into the rounds

The standards4

Business · 14 October 2026

The 90-Day Squeeze

A shipping corridor far from Dubai closes and stays shut for most of twelve weeks. Freight rises, lead times stretch, working capital tightens. Players ran a food importer, a restaurant group or a light manufacturer: 12 decisions on supply, money and people.

What the room did

The finding: service held at 99% and trust at 96, paid for with cash. The room ended with 4.8 weeks of runway; doing nothing kept 7.5 weeks and lost two thirds of service.

The 90-Day Squeeze5

The 90-Day Squeeze · results

Spider chart for The 90-Day Squeeze: the room finished at 99% service continuity, trust 96, 4.8 weeks of cash runway and a score of 77, against 34% continuity, trust 70, 7.5 weeks and a score of 51 with no decisions.
9 joined · 8 played all 12 decisions6

Food · 21 October 2026

Empty Shelf

The same corridor closes, seen from the food shelf. Food importers, restaurants and grocers faced refrigerated containers rerouted, panic buying, a substitute batch with an undeclared allergen and eight tonnes of short-dated stock: 12 decisions, four options each.

What the room did

The finding: the room stayed inside the law under pressure, and finished at 100% service and trust 91. The gap was the first week: the strategy chosen before the disruption.

Empty Shelf7

Empty Shelf · results

Spider chart for Empty Shelf: the room finished at 100% service continuity, trust 91, 7.5 weeks of cash runway and a score of 81, against 39% continuity, trust 55, 9.5 weeks and a score of 51 with no decisions.
7 joined · 4 played all 12 decisions8

Communities · 22 October 2026

Who Do You Protect

A storm floods a Dubai district. A café group, a delivery company and a uniform workshop decide who gets paid, who gets told what, who gets helped and who waits: 16 decisions, four options each, three and a half minutes a round.

What the room did

The finding: the clock mattered. Players who ran out of time on some rounds scored 45; those who decided every round scored 71. Generosity had a price: nobody finished with more than six weeks of cash.

Who Do You Protect9

Who Do You Protect · results

Spider chart for Who Do You Protect: players who decided every round finished at 83% service continuity, trust 90, 5 weeks of cash and a score of 71; players who ran out of time scored 45; with no decisions, continuity 15%, trust 24 and a score of 23.
8 joined · 3 played all 16 decisions10

Chapter 5

What all three taught

1Decide before the disruption. The backup supplier, the credit line and the regional producer cost least on day one.ISO 22301 8.3 · NCEMA 7000 8.4
2Tell people early, staff first. Honesty about what you do not know is trusted more than confident silence.ISO 22301 8.4.3 · NCEMA 7000 8.5.3.3
3Stay inside the rules under pressure: prices on the essentials, designated stock, written consent.Law No. 3 of 2020 · Decree-Law No. 33 of 2021
4Treat neighbours as part of your continuity. Help given in week 3 came back in week 8.ISO 22316
5Decide on time, then write it down and rehearse it. Players who ran out of time scored far below those who decided every round.ISO 22301 8.5, 8.6 and 10.2
Lessons11

For your organisation

Run it with your own team

The same simulation can be built around your business and the disruption you worry about most: a supplier failure, a site emergency, a liquidity squeeze. Your people decide on their own phones; you see the room's choices live, and every round maps to the clause it tests.

ESGweise Global LLC Sumit Agarwal, Founder & CEO [email protected] · +971 58 507 5373 [email protected] · www.esgweise.com
ESGweise12

Resilience is the part of sustainability that gets tested first.

ESGweise Global LLC · Meydan Free Zone, Dubai, UAEwww.esgweise.com · [email protected]Prepared for Sustainability 365, Purpose Academy, October 2026